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Further Information
Member recruitment
Recruiting a membership population that is representative of the diversity in the local community requires a deep understanding of local geography and demographics.
A targeted member recruitment campaign carried out on behalf of Ashford and St. Peter's Hospital NHS Trust resulted in a return rate of 8% and over 5,000 new members in just over 6 weeks.
We have been assisting trusts with member recruitment for over 6 years, managing around 70 large-scale campaigns and recruiting over 200,000 new members along the way. Our methods of member recruitment ensure that those recruited become valuable, engaged and long-standing members of their trust.
Our membership platform has a unique built-in member recruitment tool that allows users to identify areas of socio-demographic under-representation and can produce targeted mailing lists to enable users to target the areas concerned.
Once the target audience has been identified we are able to assist with planning an integrated communication or recruitment campaign. Targeting the audience allows for a tailored message to be sent out, ensuring that any communication sent out is more likely to be read and acted upon, thereby improving the campaign success rate and saving money in recruitment costs.
The database also provides users with a unique membership targeting tool which allows users to track their membership growth in line with their membership strategy targets, whilst tracking spend against planned budgets.
