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Further Information
Engagement and retention
Recruiting members can be easy... Engaging and retaining them can be more of a challenge. We know how diverse your membership is, so we have developed a range of communication solutions to assist with engaging your differing membership groups.
Choosing the right communication media is key to engaging people and with a diverse membership it means that you need to communicate with your members with more than just regular paper-based newsletters. Working closely with our social marketing experts we can offer you help with formulating the most appropriate message and method of communication to develop a more engaged membership:
- e-broadcasts - a quicker and much greener message than postal communications
- SMS - in and outbound SMS can be used as welcome messages, snap polls, reminders or even mini-surveys
- postal communication - a reliable and useful way to keep members up-to-date
- face-to-face - a valuable way to engage, recruit and survey members in the community
- telephone contact - a convenient and efficient way to engage, recruit and survey members
Recruiting new members can be time consuming and costly, even more so when you lose touch with existing members as a result of cleansing your register. Even though you communicate regularly with your members, they sometimes forget to tell you when they have moved house, which can result in your 'Gone Away' numbers being higher than they need to be.
We identified a need in the membership community and developed 'Re-Member', a member reunification programme that locates members who have been reported as 'Gone Away' and reunites them with the membership.
Click here to read a case study about how we helped Sherwood Forest Hospitals achieve a 99.6% success rate when they used 'Re-Member'.
